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Learning Center > Payday Loan HistoryThe History of PAYDAY LOANSand PAYDAY ADVANCESThe passage of new consumer finance laws in various states has opened the doors to this highly lucrative business! Prior to these events, state usury laws made it impossible to justify the risks involved in this type of lending. For example, in California, Senate Bill 1959, passed in July of 1996, changing everything for us. Our legislators realized the need for consumers to secure small, emergency loans, with little or no red tape. They also recognized that banks were closing branches as a result of mergers and acquisitions, making it difficult for their constituents to avail themselves of bank services. Lastly, the typical consumer finance companies were not interested in originating $100 to $500 non-secured loans. Meanwhile, our clients still required small, quick, no hassle, loans to take care of "surprise" expenses, like auto repairs, cover a check they have written, rent due, phone or utility bill, etc., etc., etc. The nicest thing about our business, besides the PROFITS, is the the fact we not only provide a wonderful service to our clients but we save them lots of money! One example is the lawsuit against Wells Fargo. In a concerted effort to increase their profits, banks are accused of "clearing" a customers largest check first in order to collect multiple "NSF" fees! In these situations, it is much more economical to use our services than to "bounce" checks. And of course, where can one go in an emergency, for a quick $300 loan! We are the only resource they have!! Thus, a tremendous business opportunity was born; payday loans.
We made EVERY MISTAKE IN THE BOOK. With our help, YOU WON'T!
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